For more than a decade, Alicia Olesinski has worked exclusively within the professional services arena, helping accounting firms, insurance agencies, financial planners, and law firms to differentiate themselves and generate new business opportunities. Alicia brings a wealth of knowledge to the table as well as a strong network of additional service providers, including talented graphic designers, professional copywriters, and cutting edge web programmers, ensuring that New Angle Marketing can meet every client need.
Prior to opening New Angle Marketing, Alicia spent years as an in-house Marketing Director for a 100-person regional accounting firm in New Jersey, followed by one of the largest regional firms in the country, where she acted as the Corporate Director of Marketing and Practice Development. She implemented practice development strategies that resulted in double digit growth, managing initiatives for numerous offices, niche areas and individual partners.
Alicia now focuses on small and mid-sized practices, specializing in creating and implementing scalable and practical marketing plans, including niche development and client loyalty programs. In addition, to manage accountability and build an internal culture that supports the firm’s vision, Alicia provides coaching and soft skills training to partners and staff, as appropriate.
Alicia is an active member of many business and trade organizations and is a frequent speaker and writer. Email her directly to learn how she can assist your practice.